I LAUNCHED MY FASHION CAREER AT THE ISSUE INC. AS A MERCHANDISER IN 2007. EVEN BACK THEN, I QUICKLY REALIZED HOW STREET STYLE WAS SHAPING HOW “WE” AS A BRAND DEVELOPED PRODUCTS.
In the 6 plus years of running my site, it has been invaluable to see the industry reshape from the inside out, especially as both a style influencer and merchandiser. As more people start to develop personal brands – and brands try to become more human – connecting to audiences in real authentic ways has never been more important.
Flash forward to today, I’m humbled to have worked with an amazing list of brand partners including CoverGirl, Gucci, Nordstrom, Target, Tory Burch, Sephora, and many, more. I’ve also been honored to collaborate in global digital campaigns with luxury brands Omega, Fairmont, Range Rover, and Veueve Clicquot. Not to mention, I’ve been featured in some of my favorite print and online publications including Vogue, Elle, Harper’s Bazaar, Who What Wear, Refinery, Style Watch, and more.
Nicole A. Frey